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Разработка урока "Сила рекламы" 8 класс

Инновационный образовательный центр «Мой университет» Образовательный
портал «Мой университет» www.moi-universitet.ru
Тема урока: Сила рекламы
8 класс
Основная цель урока:
• учебный аспект – совершенствование речевых навыков по теме
«Реклама»; развитие умений читать и аудировать с целью полного
понимания текстов. Повторить грамматические структуры с –ed и
прилагательными с ing - окончанием
• социокультурный аспект – знакомство с мнениями британских и
российских подростков о роли рекламы в их жизни;
• развивающий аспект – развитие критического мышления через
изучение информации, постановку вопросов и выделение проблем,
которые необходимо решить; развитие способности к самостоятельности, к
переключению внимания в различных видах речевой деятельности, к
планированию своего высказывания; развитие умения сотрудничать и
работать в группе; развитие творческих способностей;
• воспитательный аспект - формирование потребности и
способности к пониманию чужой точки зрения на проблемы, связанные с
влиянием рекламы на жизнь подростков, воспитание уважительного
отношения к собеседнику и его взглядам;
Сопутствующая цель:
1. Формирование УУД.
• Личностные: личностное самоопределение;
• Регулятивные: оценка — выделение и осознание учащимся того,
что уже усвоено, осознание качества и уровня усвоения.
• Познавательные: знаково- символические действия, умение
осознанно и произвольно строить речевое высказывание, извлечение
необходимой информации из прослушанных текстов различных жанров
применение методов информационного поиска, в том числе с помощью
компьютерных средств.
• Коммуникативные: планирование учебного сотрудничества с
учителем и сверстниками управление поведением партнера — контроль,
коррекция, оценка действий партнера.
Речевой материал – речевой материал 2 цикла.
Средства – цитаты о рекламе, компьютер, экран, проектор,
видеофрагменты с рекламными роликами, диск с записью текстов и
музыки к уроку, тексты для чтения.
Тип урока: комбинированный
Методы: аудио-лингвистический, коммуникативный, cистемно-
деятельностный подход.
Инновационный образовательный центр «Мой университет» Образовательный
портал «Мой университет» www.moi-universitet.ru
Целевая прогрессия: урок № 5 рассчитан на 1 час, соответствует
календарно-тематическому планированию курса «Английский язык нового
тысячелетия», относится к разделу №2 «Shop around» .
Используемые технологии: личностно-ориентированная технология,
информационно – коммуникационная технология, технология
критического мышления.
Формы работы на уроке: фронтальная, работа в парах, индивидуальная
работа, групповая
Формируемые компетенции:
Коммуникативная: обучающиеся должны знать/ употреблять/ читать
слова по данной теме; уметь высказывать свое мнение о рекламе.
Информационная: уметь находить необходимую информацию в учебнике;
понимать содержание аудиотекста по теме «Реклама» (аудирование).
Ход урока:
I. The beginning of the lesson. Greeting the class. Introducing the theme
and the aims of the lesson. (3)
T. Hello dear boys and girls! Glad to see you! Today we have an unusual lesson.
That’s why you have an excellent chance to show how you know English. We
are going to work individually and in groups.
Let’s listen to music! (Tunes of famous adverts)
T. Do you recognize these tunes?
P. This is advertisement.
II. Warm up. (5)
T. You are right. Look at the screen. You can see quotes. Read them and think
of what they are about and what the subject of our lesson is.
“The best advertisement is a good product” (Alan Meyer – American
advertising executive).
“Advertisement is the mover of the trade” folk wisdom.
“Advertising is the tool of the seller that helps him to affect you and make buy
his good. Any advertisement won’t help to sell the thing that is impossible to
sell” (from Parkinson’s lows).
P. I think the subject of our lesson is advertisement.
T. OK. Today we are going to discuss the problems of advertisement, its
advantages and disadvantages. You’ll have an opportunity to use your lexical
and grammatical knowledge in new situations.
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Answer my questions, please.
What do you usually do when they show a commercial:
1. Do you switch off TV, change the channel or watch it?
2. Do commercial irritate you?
3. Do you buy anything new that has been advertised?
4. Do you have a favorite ad?
III. Reading. (reading for gist) (3)
Ex. 1a p. 31, read the text and try to understand the main idea of the text and the
meaning of new words
IV. Vocabulary practice. (5)
Choose the right equivalent for the words and phrases and translate into Russian.
stick in your head Become cheaper
get entertained Making you feel slightly angry
go down Be easy to remember
repetitive Careful about choosing what to do, buy, watch, etc.
annoying Help people do something
selective Done many times and in the same way
encourage Get amused and interested
V Reading (reading for specific information) (10)
Read what British teenagers wrote about advertisement and decide which of
them are for TV advertising and which are against. Ex.1a p.31, and fill the table.
Work in 2 groups. The first group will protect ads. The second group is their
opponents. Their task is to give bad points. Good luck!
pros
cons
it’s interesting
give true information, famous
people endorse products,
teach you how to get the best
value for your money,
truthful, help you choose best
products, help to improve
your taste, are creative,
informative, clever, funny,
full of humor, fantasy, present
an honest, realistic image of a
product, people seem to be
happy consumers.
stick in your head, the way
people get entertainment, they
are more interesting than
programmers
do not talk about the
products’ defects, make you
buy one thing instead of
another, are misleading,
show life unrealistically,
put pressure on consumers,
are impossible to check, are
silly, annoying, convince
people to buy things they
don’t need.
adverts should be banned,
they are annoying and
stupid, encourage people to
buy presents,
VI Practice grammar. (5)
Ex.2d Choose the correct alternative in the following sentences.
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1.There was a really exciting/excited football match on TV last night.
2. Have you heard this surprising/surprised news on the radio. – Yes, I was
really shocked/shocking.
3. My parents always worried/worrying when I watch TV for a long .
4. Watching TV programmes is a very relaxed/relaxing.
5. Don’t you think that watching programmes non-stop is extremely
bored/boring?
6.My school results are encouraging/encouraged.
7. Some adverts are interesting/interested to watch for the first time but then
they become too repetitive.
8. This film is an entertaining/entertained adventure story set in the time of
King Arthur.
9. I get really annoying/annoyed when you change the television channel every
five minutes.
10. Her progress in English since the beginning of the school year is amazing/
amazed
VII. Speaking. (5)
Make a dialogue using the questions from Ex.2c (pair work).
1. Isn’t it annoying when you keep your TV on all day long?
2. How do you prefer to get entertained ?
3. Are you selective when you choose what to watch on TV?
4. Do you think prices are going down or going up?
5. Can advertising encourage you to spend money on new goods and
products?
6. Do advertisements stick in your head easily?
7. Do you find repetitive ads boring?
VIII. Conclusion (5) Now, watch some ads and say, what you think about them.
Express your attitude toward these ads. (2 videos)
P1. The best thing of TV is the adverts. Some of them are wonderful –really
funny. To be honest, I like them more then the programs.
P2. In adverts kids are always healthy, happy and well-off. That’s not true! All
the woman seem to be beautiful and slim. All the teenagers seem to have
wonderful time at parties and at school. But that’s not true at all.
P3. As for me it is the time to rush to the refrigerator. I prepare a snack and
come back just in time for the start of the film. I hope that the sponsors aren’t
counting on me to buy their products
IX. Home task. (2) Find some interesting facts about ads in the Internet and
write down these facts in the third column of the table.
Write your own paragraph giving your opinion about advertising. Use the
Language Support box for help. Ex.5 p.32
X Reflexion. (2) Dear pupils! I’d like to thank you for your work. You were
really great! You have worked hard and have come to different conclusions
Инновационный образовательный центр «Мой университет» Образовательный
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about ads. But I think advertising is a part of our life. We must admit the fact
that sometimes ads help to choose something.
Now I want know what you think of our lesson. On your desks you have green
and red cards. If you like the lesson take the green card. If you don’t like take
the red card. Choose the cards.
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