Ученики на Учителя.com


Конспект урока "Реклама" 9 класс

ОТКРЫТЫЙ УРОК
в 9 классе «А» ЦО №1422
учителя английского языка Исиновой С. А.
по теме «РЕКЛАМА»
Цель урока:
1. Ознакомление с различными сферами жизнедеятельности человека (познавательная
цель).
2. Уважение к профессии (воспитательная цель).
3. Творческое мышление (развивающая цель).
4. Использование косвенной речи при передаче информации.
Задача:
1. Научить учащихся разбираться и правильно оценивать рекламу.
2. Привить навыки пересказа, монологической и диалогической речи.
Инструменты:
Постеры, таблицы, музыкальное сопровождение.
Ход урока
I. Организационный момент (учитель – класс, учитель – ученик).
- Good morning, boys and girls! Glad to see you! How are you?
- What is the date today?
- What is the day of the week today?
- How many lessons do you have today?
- What is the weather like today?
- What does Pete say about the weather?
- Does Vanya like Monday?
- Do you agree with Sasha that lessons are difficult?
II. Let’s guess what is the theme of our lesson.
Vanya, go to the blackboard, please, and write only the first letter of the words which I’ll spell:
apple, diving, version, egg, ride, time, investigation, sun, end, moment, eagle, notebook, tiger.
So, the theme of our lesson is ADVERTISMENT.
III. Do you know what advertisement is? (It’s the way of making people believe and choose
something).
На доске выписано определение слова «реклама» из словаря Макмиллан.
An announcement in a newspaper on television, on the Internet etc. That is designed to
persuade people to buy a product or service, go on to an event, or apply for a job.
Advertising – the business of making advertisements or advertisements in general.
Написать и раздать ученикам карточки: there are some words which are linked with
advertisement and show all characteristics of ads.
IV. Now, boys and girls, tell me: what sorts of advertisement do you meet more often?
V. Be attentive, students. You are going to be divided into 2 groups. You’ll tell us about good and
bad points of ads.
Please, open your books at p. 84, ex. 2. (упражнение в учебнике).
Read the information below and separate the ideas into two columns for good and bad points.
Who will do it faster? You should express your views on advertising.
VI. Проверка домашнего задания.
Now, be ready to show your hometask (to advertise products, things you want).
VII. Косвенная речь.
Let’s remember, what indirect speech is. You will work in pairs.
VIII. Чтение.
IX. Подведение итогов урока.
X. Домашнее задание.
Лексика по теме:
Billboard – a large outdoor sign used for advertising.
Advertisement – an announcement in a newspaper, or on television or a radio.
Campaign – a series of ads and events used for advertising something.
Slogan – a short sentence used for advertising something.
Poster – a large piece of paper with a printed advertisement on it.
Commercial
Flyer – a small piece of paper with a printed advertisement on it. Flyers are given
to people on the street, or delivered to their homes.
Скачать материал

Английский язык - еще материалы к урокам: