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Открытый урок по теме "Реклама в нашей жизни" 8 класс

План открытого урока в 8а классе по теме
«Advertisements in our life».
Автор: Смирнова Надежда Анатольевна
Цели и задачи : 1. Обобщить лексико-грамматический материал по теме
«Advertisements».
2. Активизировать употребление в речи учащихся речевых образцов
в Present Passive и Past Passive.
3.Совершенствовать навыки монологической и диалогической речи.
4.Практиковать учащихся в выполнении грамматических тестов.
5.Практиковать учащихся в аудировании текстов.
Раздаточный материал: 1.Карточки с предложениями ( Passive Voice)
2. Карточки со словами ( формат А-4)
Оборудование : 1. мультимедийный проектор
2. компьютер
3. магнитофон
Ход урока:
1. Приветствие.
T: Good morning, boys and girls!
P: Good morning!
T: Nice to see you. How are you?
P: We are fine, thank you. And how are you?
T: I am fine too, thank you. Today we have some guests at our lesson. Let’s greet them.
P: Good morning, dear guests.
T: Take your seats, please. Let’s start our lesson with some tongue twisters.
A black cat sat on a mat and ate a fat rat.
She sells sea shells on the seashore.
A big bug bit the little beetle but the little beetle bit the big bug back.
Which witch wished which wicked wish?
T: Fine. Today we’ll have a final lesson according to our topic “ Advertisements in our life”.
We are going to revise the material concerning advertisements, we’ll listen to some
dialogues , we’ll check your project work, we’ll work on the Passive Voice and do some
grammar exercises for fun.
2. Речевая зарядка:
Now I’d like to ask you some questions. Look at the screen, please.
• What sort of adverts do you like most?
• TV adverts
• Radio adverts
• Magazine adverts
• Billboard adverts
• 2.What sort of adverts do you think are the most effective?Why?
• 3.Which products usually have the best or worst adverts?
• 4. What do you think is the best advert on TV at the moment? Why do you like it?
3. Развитие навыков аудирования.
You will listen to the dialogue between Sarah and Luke . They are talking about
advertisements on TV. Decide if the statements are true or false.
Decide if the statements are true(T) or false(F).
1.Luke likes the chocolate advert.
2.Sarah thinks all adverts are good.
3. Luke thinks some adverts are funny.
4. Sarah can’t understand Luke’s sense of humour.
5.Most actors appear in TV adverts in their careers.
T: Now you will hear 5 radio advertisements.Listen to them and say what each
one is for.
---------a soft drink
---------a musical at the theatre
---------a cross-Cannel ferry
---------a new kind of frozen potato dish
---------a motor fair
4. Развитие монологической речи:
T: I want you to speak about different kinds of advertisements.
P1 : We see thousands of adverts every day- in the streets, on television, in
supermarkets and in newspapers and magazines. Each advert tells us how
wonderful the product is. The company wants us to remember the product and
buy it.
P2: One way of getting people to remember a product is to use famous
people. Celebrities are used to sell expensive goods because companies want
us to link the products with success and beauty. These adverts are careful to
tell us that buying a shampoo advertised by a famous actress or wearing the
trainers worn by a successful sportsman will make us beautiful and successful,
too. Adverts that use celebrities can cost a lot of money,but people are
persuaded to buy the product. Sometimes they spend a lot of money on
luxury goods they can’t afford.
P3: Another way to promote products is to make unusual adverts.In some parts
of the USA adverts are printed on beaches by special trucks. This way of
advertising is very popular with companies. Because it’s impossible to ignore
an ad you have to sit on.On busy beaches the adverts are destroyed by midday
so the same advert is made again every morning.
P4: Another unusual form of advertising uses different people’s faces. It’s an
easy way for people to earn money and very popular with students.Colourful
company logos and product names are painted on students’ faces by an
advertising agency.The students are paid to walk around with the advert for a
week. It’s a cheap way for companies to get their message across.
P5: If you don’t believe that you are influenced by advertisements,even ones
you don’t like you are wrong. Adverts aren’t successful if they are liked,they
are successful if they are remembered. They could make us laugh or they
could make us angry, but as long as people buy the product,it’s a good ad. We
may not like the adverts we see, but they work.
5 Работа над грамматикой ( Passive Voice).
T: Now I’ d like you to remember the Passive voice and look at the screen,
please. You see 6 stages of advertising,let’s make up some sentences ,
describing the stages of advertising. Don’t forget to mention the connection
words first, then, after that, finally.
• 1. an idea /develop
• 2.the product/design
• 3.the slogan/write
• 4.customers/interview
• 5.photographs/take
• 6.the product/advertise
T: Well done, students. Look at the information about creating an advert.
Change these sentences into the Passive voice, please.
How to make ………an advert!
• Someone creates the original ideas.
• 2. They send the ideas to lots of people.
• 3.People discuss the ideas at a meeting.
• 4. An artist designs the advert.
Someone writes the text of the advert.
6.They put the advert in magazines.
7.Millions of people read the advert.
T: Thank you. Here is the 3d task on the Passive voice for you. I’ll hand out
some cards to you.You must change them into necessary grammar forms.I’ll
give you 2 minutes.
Change these sentences into Passive voice.
1. They usually close the shop at 8.
2. The students translate the text.
3. We often write tests.
4. My mother cooks dinner.
Open the brackets.
1. The shop( be closed) at 8 yesterday.
2. He ( be educated) in oxford 3 years ago.
3. This house ( be built0 iast year.
4. The postcards ( be sent) to my relatives last week.
T: The time is up. Let’s check up your work.
Let’s remember the adjectives with – ed and –ing endings. Choose the right
word, please.
-ed and –ing adjectives
I find shopping very bored/boring. I get very bored/boring in supermarkets.
I get tired/tiring when I have a lot of homework. I find Maths really
tired/tiring.
He is interested/interesting in photography.
I don’t think some adverts are excited/exciting.
T: To my mind, it’s time to have some competition between two groups.This
row will be the 1
st
team, and this one will be the 2
nd
team. I’ll hand out one card to
each student. You are to make up a right sentence by standing in the right
place.Which team finishes first, that team will be the winner.1,2,3. Start!
1. Every day products are advertised on television.
2. Celebrities earn much money when they advertise goods.
T: Thank you. Are you ready with your projects? Then let’s listen to
your reports. Who would like to start?
Сoca-Cola
Coca-Cola is a carbonated soft drink
sold in shops, restaurants and
vending machines in more than 200
countries. The Coca-Cola Company
has мade other cola drinks under
the Coke brand name. The most
common of these is Diet Coke,
Cherry Coke, Coca-Cola Zero, Vanilla
Coke and special editions with lemon
and with lime and even with coffee.
T: Thank you for your reports , they are wonderful. And the boys would
like to act a little, I suppose. You are welcome.
( the dialogue)
T: I have one more grammar task for you. You have two minutes to do
this test.
Choose the right answer.
• 1. The telephone_____by A.G. Bell.
a. is invent
b. was invented
Send a code on a www.Cola.ru and receive a present.
Bye!!!!!!!!
c. invented
d. was invent
• 2.The office ____last week.
a. was paint
b. is painted
c. was painted
d. painted
3.His speech was very long and_____.
a. bored
b. boring
4.Were you _______by the journey?
a. excited
b. exciting
5.When ___that car___?
a. was … made
b. Is …made
c. did…make
6.A lot of money ___on advertising.
a. is spending
b. is spend
c. is spent
d. was spent
7. In the USA some adverts ____on beaches.
a. is printed
b. are printed
c. print
d. printed
8. Where ___the most computers___?
a. do…. sell
b. is….selled
c. are…sold
d. is….sold
9. We were all ____after the lesson.
a. tired
b. tiring
10. People ___ millions of umbrellas every year.
a. sell
b. are sold
c. is sold
d. sold
T: You have done great work today.And it’s time to have a rest. Let’s
sing a beautiful song “I have a dream”.
T: Now , students, tell me , please, what interesting things have you
learnt at this lesson? What work did you like more?
You were very active today. I hope, that the theme of our lesson was
interesting for you . I’ d like to give some certificates to you for being
active at the lesson. Thank you, good bye.
Список использованной литературы:
Matrix Foundation Student’s book , издательство “Oxford University
press”2008.
Matrix Foundation Teacher’s book , издательство “ Oxford University
press”, 2008.
CD-ROM with texts .
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