Презентация "Анализ ситуации методом инцидентов" 8 класс

ТЕХНОЛОГИЯ КЕЙС-СТАДИ НА УРОКАХ АНГЛИЙСКОГО ЯЗЫКА. АНАЛИЗ СИТУАЦИИ МЕТОДОМ ИНЦИДЕНТОВ

НОВИЦКАЯ ИРИНА ВЛАДИМИРОВНА,

учитель НОУ "Ногинская гимназия", г. Ногинск

CRITICAL INCIDENT TECHNIQUE SITUATION B-KOOL IS A SOFT DRINKS MANUFACTURER, BASED IN CHICAGO. The company is going to introduce a new drink to the market soon, which will appeal to the 8-14-year-old age group. The drink has a high sugar content and an unusual taste because it is made from a mixture of exotic fruits. When it was tested with young people , the children used four words to describe it The marketing department have to decide on the advertising campaign. To help them they have connected three agencies and asked them to present their ideas to the department. B-KOOL will probably offer a contract to the agency which

• makes the best presentation
• has the most creative ideas

Marketing director, Amy Chen Listen to Amy Chen talking to Larissa Klein, head of an advertising agency.

• What five points does Amy Chen want the agency to cover in their presentation?

Five points to cover in presentation

• NEW IDEAS FOR NAMES
• A GOOD SLOGAN
• IDEAS FOR THE DESING OF THE PACKAGING
• KIND OF ADVERTISING TO USE
• IDEAS FOR SPECIAL PROMOTION

Ways of advertising the new drink

• TV COMMERCIALS
• MAGAZINES
• POSTERS
• THE INTERNET
• RADIO
• NEWSPAPERS
• SPECIAL PROMOTIONS

Which two ways does Amy Chen NOT mention in her speech? Listen again and complete the notes that Larissa Klein made during the conversation Points to cover in the presentation:

• Name of drink?
• Slogan?
• Packaging: can or bottle? Design, __________ and _____________.
• How to advertise? __________ during children’s television? Children’s magazines? Use the _________? One TV commercial or ___________ for each country? __________ sports? If yes, what time of day? What sort of programmes to ____________?
• Ideas for promoting the drink, e.g. __________ in schools or offer __________ with the logo on them?

Points to cover in the presentation: Points to cover in the presentation:

• Name of drink?
• Slogan?
• Packaging: can or bottle? Design, colour and shape.
• How to advertise? TV commercial during children’s television? Children’s magazines? Use the Internet? One TV commercial or different commercials for each country? Radio spots? If yes, what time of day? What sort of programmes to sponsor?
• Ideas for promoting the drink, e.g. free cans in schools or offer cheap T-shirts with the logo on them?

Listen to the beginning of the presentation and complete the gaps:

• I’d like to _________ ________ _________, Emilio Sanchez on my left, and next to him, Karl Reiner.
• Our _________ __________ is to present some ideas for your new product.
• Our presentation _______ ________ ________ three parts.
• If you _________ ________ _________? We’ll be pleased to answer them at the end of our presentations.

Beginning

• I’d like to introduce my colleagues, Emilio Sanchez on my left, and next to him, Karl Reiner.
• Our purpose today is to present some ideas for your new product.
• Our presentation is divided into three parts.
• If you have any questions, we’ll be pleased to answer them at the end of our presentations.

Listen to the end of the presentation and complete the gaps

• Now, let me ___________ __________ __________ points.
• Thank you very much _______ _______ ________ ________.
• Are there ________ _________.

Listen to the end of the presentation and complete the gaps

• Now, let me summarize our main points.
• Thank you very much for your attention.
• Are there any questions?

OTHER USEFUL VOCABULARY

• Moving on now to the ___________
• This brings me to my next point
• Please look at the screen. As you see, _______________
• I’m going to talk to you about ….
• This is how I’d like to organize my talk….
• That’s all I have to say. Now Mr. …. will talk about …
• Now I’ll sum up…

TASK: giving a formal presentation STRUCTURE FOR THE PRESENTATION Name of drink - ______________________________ Slogan - _____________________________________ Design of the packaging: can, bottle, carton? – picture Suggestions for advertising - TV commercials, radio spots, …. - ____________________________________ Special promotion – free T-shirts, free cans of this drink, … - ____________________________________________ Урок разработан по материалам УМК Language Leader Intermediate